Q: I heard you recently provided catering services for a bar mitzvah that were well received. Tell me about that?

A: Catering, by nature, comes to you because of the product that you are selling to the individual. We generally sell on a one-to-one basis, that causes the trust value to grow between us and our customers and causes that customer to think of us when they have an event or function that needs to be catered. I only cater to the ones that aren’t very large so that catering does not take away from the restaurant that requires a lot of attention and maintenance. If someone wants catering of a simple nature for a Kiddish, or Shiva, or a Shabbaton, I will provide catering services and I will elevate these services to a more interesting level. This will create some very positive exposure within the Jewish community. Therefore, I can stick to what I do now and expand the market in a comfortable manner.